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Behavioral
Science is the analysis of human behavior and major social institutions and phenomena,
including social inequality, the family, politics, economics, and health from a
sociological perspective.
Collective Behavior
Throughout history, in all societies and
civilizations, people have absorbed themselves in episodes of dramatic behavior, such as
the crowd, the riot, and the revolution. The nature of these episodes has long attracted a
curiosity that has evolved into a loosely defined field of sociology and a concept known
as collective behavior. Sociologists define collective behavior as "the actions,
often disorganized, taken by a large number of people gathered together usually in
defiance of society's norms."
The three generalized types of collective
behavior are:
localized, which include crowds/mobs/riots
dispersed, or mass behavior, which include
rumor/gossip/fads/public opinion/propaganda.
social movements
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