CLUTTERED NEST - crowded nest
Cluttered nest is a recent term capturing the phenomenon of young adults returning to live with their parents or choosing to remain at home past the customary age for leaving home. This practice is connected to deterioration of employment opportunities for young adults.
Empty nesters was common. But now it is a new reality of a "cluttered nest" or "crowded nest".
The term "Crowded nest" (cluttered nest) was popularized by Kathleen Shaputi in her book "The Crowded Nest Syndrome : Surviving the Return of Adult Children".
"The Cluttered Nest: The Living Arrangements of Young Canadian Adults" Monica Boyd and Edward T. Pryor - Canadian Journal of Sociology.
Crowded-nest (cluttered nest) Couples - When returning offspring turn the empty nest into a crowded one, middle-aged couples don't seem to mind. - By: Alyssa Rappaport - Psychology Today Magazine, Mar/Apr 1996, psychologytoday.com - Nearly one in three unmarried adults lives with a parent nowadays. But when returning offspring turn the empty nest into a crowded one, middle-aged couples don't seem to mind.
In fact, crowded-nest (cluttered nest) couples actually
enjoy high marital and life satisfaction, reports Margaret O'Kane Brunhofer, Ph.D., of
Wayne State University. Surveying 30 such couples, she found that most adapted fine to
their recently extended family. Lack of privacy was rarely a problem. And couples who were
less happy about their new living arrangements were likely having marital problems even
before their child returned to the fold.
From: "The Crowded Nest (Cluttered Nest): Young
Adults at Home"
The growing propensity to live at home was common to both
unmarried and married young adults. In 1996, nearly half (47%) of unmarried women aged 20
to 34 lived with parents, up from 44% in 1981. More than half of young unmarried men also
resided in the parental home, about the same as in 1981. Despite a brief decline from 1986
to 1991, by 1996, the percentages of young unmarried adults living with their parents were
the highest in 15 years.
Those parents who have seen their children mature and establish residences of their own are called empty nesters.
Sociologists have noted a number of changes related to this stage of the family life cycle:
With globalization the world will see a greater number of empty nesters. Even in a country like India where joint family has been the norm, the number of empty nesters has increased dramatically.
By 2009 there will be 181 million consumers in Europe and the US classified as Empty Nesters, representing three-quarters of all Seniors. This report looks at the attitudinal and behavioral habits of Empty Nesters in the US and Europe, giving financial services providers valuable insights into an important market to target.
One of the major changes which occurs to most Empty Nesters is the increase in socializing. Empty Nesters engage in 51 million Entertaining At-home occasions per year in Europe and 26 million per year in the US. This high level of socializing leads to new CPG consumption habits and needs.
Age affects Empty Nesters' habits and their needs, motivations and attitudes change with time. Empty Nesters develop new purchasing habits as they adjust to their new freedom.