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Collaborative Community
Sociologyindex, Community, Sociology
Books 2011, Collaborative Community
Work is increasingly a matter of knowledgeable experts cooperating on projects in
rapidly changing environments. Our research has attempted to identify the form of
organization best equipped to support such work. We have reached two conclusions. First,
this kind of work requires a strong sense of community that allows contributors to trust
each other.
The two other main tools of organization, financial incentives and
bureaucratic authority and procedures, are useful but ineffectual without a backdrop of
community. Second, the kind of community needed today is very different from the
traditional community based on loyalty; it takes a new form we call collaborative
[community]. A traditional bureaucracy emphasizes doing a good job; it values
conscientiousness, reliability, loyalty, and devotion to duty.
In a collaborative community, this orientation is no longer enough: people must
look beyond their jobs and take larger initiatives. The main question becomes not,
Did you do a good job? but Did you contribute to the mission?
We call this value dimension of collaborative community the ethic of
interdependent contribution. - PAUL ADLER AND CHARLES HECKSCHER
Collaborative
Entrepreneurship: How Communities of Networked Firms Use Continuous Innovation to Create
Economic Wealth by Raymond Miles, Grant Miles, and Charles Snow (Hardcover - Jun 1, 2005)
In writing this book, the authors have taken a pioneering step in developing a model
for how collaborative entrepreneurship might work in practice....The overall result in an
intriguing and stimulating read that shares a glimpse on tomorrows organizational
thinking with todays practitioners and academics.Organization Studies
The authors put forward a bold and compelling approach to meeting the challenge of
delivering continuous innovation in the 21st century. Their vision of multi-firm
collaborative networks offers a clear and insightful model for breaking through the
barriers to innovation encountered by many organizations today, and represents the next
generation of organizational thinking.Steven S Reinemund, Chairman and CEO,
PepsiCo Collaborative Entrepreneurship takes the reality of 21st century competition
and proposes a new way of organizing to be successful in this environment. Sensitive to
the attitudinal and ideological barriers to new ways of organizing, the authors offer a
blueprint for future organizations and some practical ways to implement their
vision.Jeffrey Pfeffer, Stanford Business School Anticipating the future
environment of business, "Collaborative Entrepreneurship" discusses a
revolutionary new competitive strategy of continuous innovation that fulfills the need for
efficient provision of a constant stream of new products, services, and markets. The book
explains how firms can build a collaborative community within which they can freely share
in the creation of wealth through innovation with the assurance that the wealth they
create will be equitably distributed. Today, the ability of firms to innovate is
restricted by barriers both inside the firm and within their existing
marketsbarriers that produce limited knowledge utilization and incremental
innovations. "Collaborative Entrepreneurship" describes how these barriers can
be overcome so that shared knowledge can drive continuous, sustained innovation across a
network of firms and markets.
The
Firm as a Collaborative Community: Reconstructing Trust in the Knowledge Economy by Charles Heckscher and Paul Adler (Paperback - Oct 11, 2007) This volume
explores the changing nature of community in modern corporations. Community within and
between firms - the fabric of trust so essential to contemporary business - has long been
based on loyalty. This loyalty has been largely destroyed by three decades of economic
turbulence, downsizing, and restructuring. Yet community is more important than ever in an
increasingly complex, knowledge-intensive economy. The thesis of this volume is that a new
form of community is slowly emerging - one that is more flexible and wider in scope than
the community of loyalty, and that transcends the limitations of both traditional
Gemeinschaft and modern Gesellschaft. We call this form collaborative community. The trend
towards collaborative community is difficult to detect amidst the ferocious forces of
market and bureaucratic rationalization. But close analysis of some of America's most
successful corporations reveals three dimensions of the emerging form: A shared ethic of
interdependent contribution: distinct from the uneasy mix of loyalty and individualism
that prevailed for so long; A formalized set of norms of interdependent process management
that include iterative co-design, metaphoric search, and systematic mutual understanding:
distinct from both rigid authority hierarchies and informal log-rolling; An interdependent
social identity that supports these organizational features: distinct from both dependent,
traditionalistic identities and the independence of the autonomous self that is often
associated with Western culture. This volume is a collaborative effort of leading scholars
in organization studies to delineate the new form of community and the forces encouraging
and constraining its growth. The contributors combine sociology and psychology theory with
detailed analysis of business cases at the firm and inter-firm level.
Collaborative
Communities: Partnering for Profit in the Networked Economy by Jeffrey C. Shuman, Janice Twombly, and David Rottenberg (Hardcover - Jun 2001)
Simply and logically, the authors argue that all companiesAespecially small onesAmust
partner with other firms to satisfy customer needs and thereby thrive. Schuman, professor
at Bentley College; Twombly, a CPA/consultant; and Rottenberg thoroughly explain how to
create alliances with suppliers and other firms, and walk managers through the steps.
Concise and insightful chapter summaries enhance this valuable primer. (June) Copyright
2001 Reed Business Information, Inc.- From Publishers Weekly. "Collaboration between
customers and companies is now the name of the game and it's what Collaborative
Communities is all about." -- --Patricia B. Seybold, Author, Customers.com, The
Customer Revolution, "Collaborative Communities illuminates an emerging pattern of
business development fundamental to success in the networked economy." -- --Joseph
Morone, President, Bentley College "Collaborative Communities provides deep insight
into the implications of technology on business models in the 21st century. A great
read." -- --George Conrades, Chairman and CEO, Akamai Technologies, Inc.
"Running a customer-oriented business as described in Collaborative Communities is
the basis for our success." -- --Eliot Tatelman, President, Jordan's Furniture, a
division of Berkshire Hathaway "Smart companies know the future belongs to companies
that choreograph their relationships with customers to maximize share of wallet." --
--Seth Godin, Author, Unleashing the Ideavirus and Permission Marketing Contesting
Collaborative Community Engagement Dempsey, Sarah. Paper presented at the annual meeting
of the International Communication Association Over the last decade, universities have
begun institutionalizing a form of outreach centered on community engagement.
These programs bring together academic researchers and community-based groups for the
purposes of furthering the social and material needs of communities. As a particular mode
of applied scholarship, community engagement embodies a larger set of claims about the
academys role in addressing social problems. In this study, I utilize qualitative
analysis to gain insight into community engagement from the perspective of academics and
community-based participants involved in enacting such a partnership. A two-day planning
meeting provides a rich context to explore the politics and ethics involved with building
bridges between academics and community members. The data reveal how conflicts between
principles of equality and difference emerged in this partnership, further challenging
assumptions that collaboration automatically engenders equitable practice. Drawing upon
transnational feminist theorizing and supported by participants critiques, I
demonstrate the practical importance of a model of community engagement rooted in
conceptions of solidarity.
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