Mcjob is a low paying, low status job usually performed on a part-time basis and
having no career potential.
Mcjobs were usually the first work experiences of new entrants to the labour
market , but economic changes are now thought to have made them a long term destination
for growing numbers of workers.
The term McJob comes from the name of the fast-food restaurant McDonald's
Corporation which is the world's largest chain of fast food restaurants.
McJob is slang term used to refer to low-paying, low-prestige jobs that require no
skills. McJob offers very little chance of advancement. McJobs are also known as
contingent jobs or casual employment.
McJob, McCheque, McWonderful
John Blundell, IEA, Institute of Economic Affairs, U.K.
Economic Affairs, Vol. 20, Issue 1, March 2000
Abstract: "McJob" is sometimes used in a pejorative sense. But an examination of
the job-creating ability of McDonald's, its policies towards its employees (including an
emphasis on education and training), and its provision of the first rung on the employment
ladder for many people suggests that this form of job should be regarded much more
HRM practice and the reality of the low-skill workplace: excesses of the
new industrial revolution
Eli Winston Baker, Philip C. Wright
Journal: Equal Opportunities International
Abstract: Uses the term McJob to convey that working either full-time or
part-time at McDonalds is one of the most common occupations in the 1990s. Defines a
McJob as a job requiring little training, usually in the service sector. Investigates the
low-skill workplace through six case studies and a survey consisting of personal
interviews with the individuals in Fredericton, Canada. Reveals a large number of
incompetent, morally bankrupt and illegal labour practices, particularly as low-skill
workers have minimal recourse to legal processes. Indicates that conventional employment
law simply does not extend to low-skill employment and that part-time and minimum wage
employees, as well as being denied legal rights, are completely at the whim of the
employer. Proposes an Ombudsman should operate independently of government, ranking
employers according to their treatment of employees, publicizing offences and unfair
practices, to shame bad employers and act as an impetus for change.
McDonalds: Revamping Its Poor Employer Image
Arpita Siddhanta, Bharathi S. Gopal
McDonalds is a leading fast-food giant in the world. Since the 1980s, the company
has been in the eye of the storm as a poor employer and for exploiting workers. The
company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In
June 2003, a popular publication, Merriam-Websters Collegiate Dictionary included a
word, McJob and defined it as a low-paying, unskilled, dead-end
job. It was also mentioned that such jobs were pre-dominantly found in the fast-food
industry. Being the worlds largest fast-food company, McDonalds initiated a
campaign to redefine McJob in 2005. The campaign focused on dispelling the
misconception among people about McDonalds image as a bad employer. A poster
campaign in June 2006 highlighted the companys investment in people status, flexible
working hours for parents, competitive pay, promotion options and health benefits. Despite
all these efforts, critics continued to call a McJob an un-stimulating,
low-paid job with few opportunities to grow. It was also pointed out that the company had
a high staff turnover rate. It remained to be seen if the fast-food giants efforts
to revamp its image as a good employer would pay off.
To understand the HR issues in the fast-food industry
To study the problems faced by employees at McDonalds
To analyse the efforts of McDonalds in changing its image as a poor employer
To understand whether the initiatives taken by McDonalds would help change its image
as a poor employer.
From Mortarboard to McJob; What About the Grads Who Aren't College-Bound?
Article from:The Washington Post Article date:June 12, 1994.