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Medical Tourism In Philippines
Medical Tourism
Philippine Health Tourism Programme (PHTP) aims to target both the wellness/spa
and medical tourist markets.
Tourism Secretary Roberto Pagdanganan, said that health holidays are significantly
growing outside Europe and in other parts of the world - If the growth of health
resorts in Asia, including the Philippines, is anything to go by, there would seem to be a
huge potential to develop health tourism as a great come-on since health and wellness
using traditional healing methods, such as massage, healing and herbs is very much part of
the Asian culture.
Under the Philippine Health Tourism Program (PHTP), DOT and its partner agencies such as
the Department of HealthPhilippine Institute of Traditional and Alternative Health
Care (DOH-PITAHC) and the Department of Energy (DOE) are jointly offering cost-effective
medical treatments combined with special itineraries that will showcase some of the best
tourist attractions the country could offer.
The new program will be offered to tourists whose main purpose for visiting the
Philippines is to undergo minimally invasive medical procedures and
treatments. Specially-designed tours integrated with the medical programs by
accredited hospitals and healthcare establishments will then be offered to suit the needs
of these identified market segment.
Philippines is one of the few countries in Asia to offer such specialized medical or
health tour offerings, with only Thailand, Malaysia, Singapore and India as competitors.
The DOT, DOH-PITAHC and DOE have already come up with rules and regulations for the
accreditation of health establishments, wellness centers and hospitals in the country,
using DOTs standards for hotels as the benchmark. Currently, only St. Lukes
Medical Center remains the only hospital that has met these standards.
Hospitals such as the Asian Hospital in Alabang, Capitol Medical Center in Quezon City and
Medical City in Mandaluyong City are gearing up to offer world class facilities. Surgeons
in the Philippines, routinely perform kidney transplants and complicated cardiac
procedures.
The countrys bid was also reinforced during the state visit of President Gloria
Macapagal-Arroyo in Bahrain last December when the Bahraini government expressed interest
to send medical tourists to the Philippines. Now underway are a Medical Tourism Forum and
modules for the implementation of a Mabuhay Host Training Program for
healthcare frontliners of accredited hospitals, all to strengthen the countrys
readiness as a health vacation destination.
The DOT is also spearheading the establishment of the Spa Philippines Association (SPA),
an organization to be composed of accredited firms and individuals who are directly or
indirectly engaged in the spa business.
The SPA, which will be DOTs ally in promoting the Philippines as a spa holiday
destination in Asia, aims to uphold the standards and ethics of the Philippine spa
industry and strive towards its professionalization, ensure the highest standards of
services and facilities for clients, and develop a unique branding or image for the
Philippine spa industry.
One of the most active participants in the DOTs Philippine Health Tourism Program,
The Farm at San BenitoHippocrates Health Resort of Asia, a world-class alternative
medical resort in Lipa City Batangas, holds healthful activities for the whole family.
Called Family Week at the Farm, this series of activities is part of the
health resorts commitment to the DOT to help in promoting the country as a health
vacation destination in Asia. Activities which a family will surely enjoy include kite
flying, arts and crafts, massage lessons for kids, face painting, yoga, conscious walking
exercise, swimming, seed planting, healthy food preparation, etc. The Farm includes a
fully integrated medical facility specializing in alternative preventive health and
natural healing.
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