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NATURAL ATTITUDE
Sociologyindex, Sociology Books 2011
Natural Attitude as used by Alfred Schutz (1899-1959)
refers to characteristics of the world as it is encountered by people living in it.
Some of the properties of natural attitude are:
the world is experienced as being historically organized
prior to their arrival;
it is intersubjective - experienced similarly by others;
people accept the world as it is given through
experience;
people address the world pragmatically.
In a highly transparent society where most activities are
‘captured’ by an online network of data surveillance, invasion of privacy
becomes an integral part of our daily life and the natural attitude that takes the
‘surveillant way of life’ for granted is expected to prevail. - Mun-Cho Kim,
Korea University in "Surveillance Technology, Privacy and Social Control."
The Pharmacist's Natural Attitude - Djenane Ramalho de Oliveira; Sarah J.
Shoemaker in "Achieving Patient Centeredness in Pharmacy Practice." -
medscape.com/viewarticle/521831_5
As described earlier in "Insights from Phenomenology," the natural attitude is
the way human beings go about their everyday lives. It is the taken-for-granted approach
to the world, meaning individuals do not reflect on their actions; rather they act
according to their common sense preunderstandings, assumptions, or biases. The natural
attitude allows people to carry out their daily activities with little forethought,
because they cannot reflect on every action and response they have throughout a day and
still function.
Pharmacists, like all people, have professional biases and pre-understandings, and they
too, go through their workdays without questioning their professional assumptions and
activities. A natural attitude holds true for pharmacists as well. Pharmacists, like all
people, have a natural attitude; however, pharmacists as professionals have a collective
natural attitude that will oftentimes determine their professional actions as well as
affect their responses to patients' behaviors and attitudes. The natural attitude of
pharmacists is created through their preparation and education as well as by the culture
of pharmacy.
The pharmacist's natural attitude (PNA) is the taken-for-granted attitude of pharmacists
with a primary reliance on pharmacologic knowledge for an understanding of medications, a
focus on the product, the use of counseling as the major approach with patients, and an
emphasis on medication adherence and persistence as a goal.
"Pharmacists as professionals must recognize how their natural attitude negatively
affects care and work to become more patient-centered practitioners by the development of
skills such as openness."
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