Oligopoly is the situation where a small number of
companies own or control the production of a particular good or provision of services
within a market economy. Oligopoly typically arises from
the concentration of ownership and provides a challenge to liberal theory which claims
benefit from a plurality of producers operating in a very competitive market.
Oligopoly is a market structure with a small number of
sellers and each seller is required to take into account rivals current actions and
likely future responses to rivals' actions. Recognised interdependence is the hallmark of
Kantzenbach and Kruse offer a more technical definition
asserting that an oligopoly exists, if the variation of a behavioural parameter by one of
a group of competing firms leads to a perceptible change in selling conditions for the
other competing firms, thus causing them to respond by changing their own market
If a dominant oligopoly already exists, the merger
between two of its members or between an oligopolist and an outsider will lead to the
oligopoly becoming even tighter. The tighter the oligopoly is, the more transparent
competitive conduct will become and the easier it will be for conscious parallelism to
Oligopolies are markets where profit maximising
competitors set their strategies by paying close attention to how their rivals are likely
to react. In these conditions, firms might differentiate their products, which can benefit
some consumers, but at a price. Oligopoly inter-dependence can also foster
Competition laws prohibit collusion that raises prices,
restricts output or divides markets. But the laws do not prohibit conscious parallelism.
Thus firms in an oligopoly might imitate their rivals pricing and other competitive
behaviour in a process that harms consumer welfare, yet without reaching an explicit
agreement. - The OECD Competition Committee debated oligopolies in 1999. - Extracts.
The greater the likelihood of conscious parallelism
appears on the basis of these criteria, the more evidence is needed to refute the
presumption of a dominant oligopoly. If as a result of an examination of the conditions of
competition it appears that there is no indication of a dominant oligopoly, the
competitive process need not be examined further. If such indications do exist, however,
it must be examined whether, and to what extent, the members of the oligopoly actually
make use of possible parameters of competition.
If no substantial competition is evident even in the oligopoly, it is also less likely
that it will exist in the relationship to the oligopoly outsiders. The conscious
parallelism in the oligopoly could otherwise not be sustained in the long run.
In oligopoly settings, parallel price movements for example could arise simply through
independent rational behaviour.
Some competition laws prohibit certain facilitating practices in oligopoly markets even
when such practices are not being used in concert with any anti-competitive act.
When firms know they are highly interdependent, how can competition authorities help
ensure they compete instead of find various ways to co-operate? That is the
oligopoly problem confronting competition offices everywhere, especially in
markets where collusion is particularly profitable and easy.
The Finnish competition legislation and the commentaries to it display a fairly standard
position in dealing with the oligopoly problem. The Finnish Competition Authority has the
same legislative tools to tackle the possible oligopoly problem as most other competition
authorities in Europe. The Finnish competition legislation covers all three aspects
relevant to the oligopoly problem discussed in the paper: tacit collusion, abuse of
joint/collective dominance and merger control.
In retrospect, it appears that due to structural and institutional factors, the problems
involved with explicit collusion and market dominance and the abuse thereof have been more
important than the oligopoly problem in Finland.
Nevertheless, there are many indicators in the Finnish economy, which attest that the
oligopoly problem is becoming more relevant. Companies in Finland and in Europe have been
reconstructing their strategies through an increasing number of mergers and acquisitions.
This would speak for a more sensitive attitude towards the oligopoly problem. Also, the
launching of the control of concentrations to Finland adds relevance to the potential
market dominance of oligopolistic companies.
Barriers to market entry
High barriers to market entry can for example consist of administrative restrictions of
market entry, actual restrictions such as limited resources concentrated only in the hands
of the members of the oligopoly, economies of scale in various departments, a large degree
of vertical integration of the members of the oligopoly, exclusive dealing contracts of
the oligopoly members with their respective customers, demarcation and concession
agreements, industrial standards as well as of high advertising and inter-brand
competition in a market. Oligopolies tend to be more contestable in new and dynamically
growing markets than in stagnating or declining markets with overcapacities since the
former offer greater opportunities to achieve profits.
But this is not the case if certain barriers to market entry exist (patents, licences). If market entry did not occur, or was not
successful, in the past despite objectively good opportunities, this may indicate a
dominant oligopoly and acts as a deterrent to enterprises that would in principle be
interested in entering a market.
Oligopoly theory does indeed have a useful role to play in the investigation of mergers.
Correctly applied, oligopoly theory can be useful at identifying the factors which need to
be considered in the assessment of a merger e.g. sunk costs, the nature of the product,
and the relative efficiencies of firms. It is also because the structure of the oligopoly
is often endogenous and likely to evolve over time. Notably, the only oligopoly where
competition did not appear to be effective post-merger was one where no buyer power was
The US antitrust laws combat anticompetitive oligopoly behavior in three ways. The Sherman
Act prohibits horizontal agreements among competitors that restrain trade unreasonably.
Section 7 of the Clayton Act prevents mergers or acquisitions whose effect may be to
create or strengthen oligopoly structures in markets that are conducive to coordination.
These laws provide a unified approach to dealing with the oligopoly problem.
Standard economic analysis identifies a number of factors which are generally considered
relevant for ascertaining the existence of an oligopoly. The presence of links between the
members of an alleged oligopoly constitutes simply an additional factor which reinforces
the risks of oligopolistic dominance. An oligopoly can thus be proved on the basis of the
analysis of the features of the market, even in the absence of structural links between
the members of the alleged oligopoly.
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