When it is difficult to conduct a census of an entire population, a researcher will work with a portion of that population, a sample, which is thought to be representative of the population in question. Researchers typically try to ensure that a sample has been drawn in a random fashion. This ensures that the distribution of population characteristics corresponds to the assumptions of probability sample theory. This allows inferences to be drawn about the population.

**
SAMPLING **refers
to the process or method of drawing a sample from a population. This process can be based
on random selection such that each member of the population has an equal probability of
being selected. Many statistical tests assume a process of random selection. However, the method may not be
based on random selection. One might, for example, select for convenience the first 100
people you meet or all the students in an introductory sociology class.

**
SAMPLING ERROR **

Any sample is only one of many samples which could
have been drawn from a population. Consequently, a researcher may not get the
same results with each sample. As the sample gets larger this variation is less
drastic, and the sampling error is smaller. Social scientists have ways of
calculating the sampling error and you can see this in the news many times when
a reporter says: ‘a survey of this size is accurate within 3.5% 19 times out of
20’. For example, the 3.5% is the sampling error. 95 times of 100 times the mean
would fall within plus or minus the mean or average reported.

**
SAMPLING FRAME **

The actual physical representation of a population, a voters list or a student class
lists, for example, from which a sample is actual drawn. A population is a somewhat
abstract concept while the sampling frame is the real listing of members of that
population such that you can imagine them being placed into a hat for purposes of random
sampling.