SOCIAL CONSTRUCTION OF REALITY
The phrase social construction of reality was used in 1966 by Peter Berger and T. Luckmann. Social construction of reality is an aspect of many micro interpretive theory perspectives in sociology and must be understood as a contrast to positivistic sociology (Positivism) and structural sociology (Structuralism). Like cultural construction of reality, social construction of reality is an aspect of interpretive perspectives in sociology.
Rejecting the notion that events or social phenomena have an independent and objective existence, they examine the methods that members of society use to create or socially construct reality.
David Emile Durkheim, for example was a positivist and a structuralist and argued that suicide had an objective existence, independent of himself and others. That is, there was something about the way of death that constituted something as a suicide. An advocate of the social construction of reality perspective would argue that suicide is just a label for a death and is constituted, or created, by the accounts that people like police, family, or coroners give of the death. Our accounting methods then construct reality rather than there being some independent reality which we can describe or explain.
Making Societies : The Historical Construction of Our World Book
by William G. Roy
Public Relations in the Social Construction of Reality: Theoretical and
Practical Implications of Berger and Luckmann's View of the Social Construction of
Reality. - White, Jon.
Teaching Social Construction of Reality in the Basic Course: Opening Minds and Integrating Units. - Dixson, Marcia D. - Explores the introduction of social construction of reality into the basic communication course. Discusses the uses of social construction of reality as a foundation for teaching students about communication processes.
MEDIA AND THE SOCIAL CONSTRUCTION OF REALITY - Toward an Integration
of Theory and Research, HANNA ADONI, SHERRILL MANE, Hebrew University of
Some Processes in the Cultivation Effect
B2B 'Relationships' - A Social Construction of Reality? - A Study of
Marks and Spencer and One of its Major Suppliers - Keith Blois, Templeton
College, University of Oxford, UK.