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TEXTUAL ANALYSIS

Sociologyindex, Sociology Books 2011

An analysis of written or spoken texts as a way to understand social life. While this form of analysis has become more common with postmodern sociology, it is derived largely from French structuralist such as Claude Levi-Strauss, Michel Foucault and Jean Piaget who studied human thought, myths, story telling, and texts.

Foucault, for example, argues that the way we see and understand the world, which is represented in written or spoken texts, is central to understanding a particular time period or society and the way power is organized.

Analysing Discourse: Textual Analysis for Social Research - by Norm Fairclough 
'This is a thorough and detailed introduction to textual analysis which will benefit those to whom it is mainly directed: students and researchers in social science and humanities. - Iescalate 
Analysing Discourse is an accessible introduction to text and discourse analysis for all students and researchers seeking to use and investigate real language data.
Students and researchers in the social sciences, as well as language specialists, often discover that they cannot get as much from texts, conversations or research interviews as they would like because they are unsure exactly how to analyze these language materials. This book helps all students and researchers who rely on real language data to get the most out of their resources.
Drawing on a range of social theorists from Bourdieu to Habermas, as well as his own past research, Fairclough's book presents a form of language analysis with a consistently social perspective. His approach is illustrated by and investigated through a range of real texts, from political speeches and TV news reports to management consultancy reports and texts concerning globalization.
The book is an essential resource seeking to analyze real texts and discourse.

Dear Reader: A textual analysis of magazine editorials 
Authors: Thompson S.; de Klerk V.
Abstract: This research aimed to investigate the conventions and differences that exist across the genre of the editorial column in magazines, which included investigating how the form of editorials is related to their functions and how ideology is conveyed implicitly and explicitly. The research draws on various levels of discourse analysis advocated by different theorists, ranging from the surface grammatical level to the deeper, more socio-cultural perspectives, which is what Bhatia (1993) recommends as part of his "thicker description". Through an analysis of selected magazine editorials, it was evident that while there were similarities in the form of the editorials, certain linguistic choices played a significant role in increasing solidarity between editor and reader and in transmitting implicit ideologies. - ingentaconnect.com

Communication Research and Textual Analysis: Prospects and Problems of Theoretical Convergence 
Mauro Wolf 
Recent developments in communication theory, particularly the emphasis on media constructions of reality, have created possibilities of convergence between previously unrelated approaches—on the one hand long-standing communication research traditions and on the other, varieties of semiotic and discourse analysis that have challenged conventional methods of content analysis. The article reviews both the prospects for their integration and the difficulties to be faced. Much centres on how relations between the `model reader' and the `empirical reader' of texts is concerned. Ultimately, the goal is to refresh the perennial concern of communication research to understand the processes of mass media effects. - ejc.sagepub.com/cgi/content/abstract/3/2/135

Chimera Veil of "Iranian Woman" and Processes of U.S. Textual Commodification: How U.S. Print Media Represent Iran 
Elli Lester Roushanzamir, Grady College of Journalism and Mass Communication, University of Georgia, Athens 
This research explores how U.S. print media construct a specific commodified version and vision of Iran by using consistent and iconic images of Iranian women. The text for analysis comprises print media reports from 1995 to 1998, including a range of stories from serious news to fashion and other entertainment. The method, critical textual analysis, uses verbal and visual evidence to interrogate the social, ideological practices involved. Findings suggest that almost without exception, stories, whatever their actual content, are anchored by the graphic illustrations of Iranian women, veiled in the apparently impenetrable black chador. These visuals help fund a new ideological perspective, one that has been recovered and refurbished from the rich past of Orientalist discourse. But this version is a finely polished pastiche that relies on visually ambiguous veiled women seemingly indistinguishable from the familiar and yet unmistakably new: Iran itself is gendered female. That veil, prolific of meaning, parsimonious of form, is a global product symbol. - jci.sagepub.com/cgi/content/abstract/28/1/9

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